What is the primary goal of business intelligence (BI) software?

The primary goal of business intelligence (BI) software is to analyze data for informed decision-making. BI software performs complex data analysis to help organizations understand trends, patterns, and insights from their data. By transforming raw data into meaningful information, BI tools empower businesses to make data-driven decisions, improving operational efficiency and strategic planning. This process involves gathering data from various sources, processing it, and presenting it through dashboards and reports, enabling stakeholders to quickly interpret and leverage the information to enhance performance and drive growth.

While ensuring data privacy is critical in any data-driven environment, it is not the main focus of BI software. Likewise, creating graphics for marketing purposes is a function of analytics within a specific context, but not the fundamental purpose of BI. Managing cloud infrastructure pertains to IT operations and does not relate directly to the analytical objectives of BI software.