What is the term for when end users select personal technology and apps that outperform enterprise IT solutions?

The term that refers to end users selecting personal technology and applications that often outperform the solutions provided by enterprise IT is "Consumerization." This phenomenon has become increasingly prevalent with the rise of user-friendly applications and powerful consumer devices available on the market. As employees become more accustomed to the functionalities and ease of use of their personal technology, they may prefer these tools over traditional enterprise solutions that may be more complex or less intuitive.

Consumerization highlights the shift in technology usage patterns within organizations, where employees drive the adoption of tech tools rather than relying solely on IT departments to provide solutions. This trend can lead to increased productivity as individuals utilize tools they are comfortable with, but it also poses challenges for IT security and compliance, as not all consumer technologies adhere to enterprise security standards.

Understanding consumerization is crucial for organizations as it impacts how they manage IT resources, ensure data security, and create an effective technology implementation strategy that aligns with user needs and preferences.